{"title":"Lively Longer","description":"","products":[{"product_id":"lounging-pillow","title":"Infrared Launch 'n Lounge Mat","description":"\u003cp\u003eYour dog does not have one spot. They have two.\u003c\/p\u003e\n\u003cp\u003eThere is the sleeping spot, usually somewhere quiet and slightly out of the way. And there is the other one, the spot in whichever room you happen to be in, where they land so they can be near you. Most of us sort out the first and let the second be the floor.\u003c\/p\u003e\n\u003cp\u003eThe Infrared Launch ’n Lounge Mat is built for the second one.\u003c\/p\u003e\n\u003cp\u003eIt is wide and it is flat, which matters more than it sounds. A dog stretched right out with their legs extended is a dog in deep rest, and that position needs considerably more room than a bolstered bed gives them. This is a surface to launch onto and sprawl across, not curl up in.\u003c\/p\u003e\n\u003cp\u003eThe fabric is infrared-infused. It captures your dog’s body heat and reflects it back as full-spectrum infrared energy, increasing local circulation and tissue oxygen levels to support faster recovery. It works for as long as they are on it, which on most evenings is a while.\u003c\/p\u003e\n\u003cp\u003eIt also rolls up. A friend’s house, the back of the car, the floor of a waiting room. All of it is unfamiliar to a dog, and nothing settles them faster than a surface that already smells and feels like home.\u003c\/p\u003e\n\u003cp\u003eWherever you end up, they will be right there beside you.\u003c\/p\u003e","brand":"Lively Longer","offers":[{"title":"S - M \/ Seashell","offer_id":48852050116791,"sku":"PTC_005_BGE_M","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"S - M \/ Driftwood","offer_id":49089161789623,"sku":"PTC_005_BRN_M","price":199.0,"currency_code":"AUD","in_stock":false},{"title":"M - L \/ Seashell","offer_id":46650170736823,"sku":"PTC_005_BGE_L","price":249.0,"currency_code":"AUD","in_stock":false},{"title":"M - L \/ Driftwood","offer_id":49089161756855,"sku":"PTC_005_BRN_L","price":249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2715\/7175\/files\/LargeMat-PetCultureCo0424Large.jpg?v=1783417173"},{"product_id":"dog-bed","title":"Infrared Recovery Bed","description":"\u003cp\u003eYour dog sleeps around fourteen hours a day. Over a decade that is more than five years spent lying down, and almost none of it gets the thought we give to the walk.\u003c\/p\u003e\n\u003cp\u003eThe Infrared Recovery Bed is built for those hours.\u003c\/p\u003e\n\u003cp\u003eUnderneath is a memory foam core, up to 22cm deep, that spreads weight evenly across the whole body rather than concentrating it at the shoulder and hip. That means your dog settles into one position and stays there, instead of shifting through the night looking for a better one.\u003c\/p\u003e\n\u003cp\u003eOn top is infrared-infused fabric. It captures the body heat your dog is already producing and reflects it back as full-spectrum infrared energy, which increases local circulation and tissue oxygen levels to support faster recovery and more restful sleep.\u003c\/p\u003e\n\u003cp\u003eTwo things, doing two separate jobs. The foam handles the comfort. The fabric handles the recovery.\u003c\/p\u003e\n\u003cp\u003eThere is nothing to plug in and nothing to switch on, because there is nothing to power. The minerals are embedded in the core of the fibre rather than coated on the surface, so they do not wash out and they do not wear off. Take the cover off, put it through the machine after the beach, put it back on. It keeps working.\u003c\/p\u003e\n\u003cp\u003eYour dog lies down. That is the whole operating instruction.\u003cbr\u003e\u003c\/p\u003e","brand":"Lively Longer","offers":[{"title":"S \/ Sundance Brown","offer_id":46650181091511,"sku":"PTC_004_BRN_S","price":499.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Sundance Brown","offer_id":46650181124279,"sku":"PTC_004_BRN_M","price":549.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Sundance Brown","offer_id":46650181157047,"sku":"PTC_004_BRN_L","price":599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2715\/7175\/files\/Infrared_Dog_Bed_Close_up_image.jpg?v=1783470347"},{"product_id":"rear-end-wrap","title":"Infrared Rear End Wrap","description":"\u003cp\u003eTheir back legs do the heavy lifting their whole life.\u003c\/p\u003e\n\u003cp\u003eGetting up off the floor. Pushing off for the ball. Taking the stairs, twice a day, for years. Climbing into the car after a long day out. The hind end does the work and it does it without being asked twice.\u003c\/p\u003e\n\u003cp\u003eThe Infrared Rear End Wrap gives them a hand with it.\u003c\/p\u003e\n\u003cp\u003eIt is shaped to provide gentle, snug support and extra comfort across the hindquarters, and cut to stay where you put it. A wrap that rides up the moment your dog stands is a wrap that gets taken off and never goes back on, so this one is built to move with them.\u003c\/p\u003e\n\u003cp\u003eThe fabric is infrared-infused. It captures body heat and reflects it back as full-spectrum infrared energy, increasing local circulation while they wear it. Everyday wear, not a session you have to schedule and they have to tolerate.\u003c\/p\u003e\n\u003cp\u003eWe should be straight about what this is. It is a supportive, comfortable wrap for everyday use. It is not a brace, and it is not a substitute for a vet. If something is genuinely wrong, go and see one. We would rather tell you exactly what it does than have you buy it hoping it does something else.\u003c\/p\u003e\n\u003cp\u003eWhat it is built for is the ordinary stuff. The day after a big run. Cold mornings. A dog who has been doing dog things for eight or nine years and deserves a bit of help with it.\u003cbr\u003e\u003c\/p\u003e","brand":"Lively Longer","offers":[{"title":"S \/ Wishbone","offer_id":46650184630455,"sku":"PTC_003_BGE_S","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Wishbone","offer_id":46650184663223,"sku":"PTC_003_BGE_M","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Wishbone","offer_id":46650184695991,"sku":"PTC_003_BGE_L","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Wishbone","offer_id":48853799338167,"sku":"PTC_003_BGE_XL","price":229.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2715\/7175\/files\/RearEndWrapPCCLarge.jpg?v=1783416060"},{"product_id":"infrared-warth-jacket","title":"Infrared Knitted Jumper","description":"\u003cp\u003eDogs have fur, so they do not need a jumper. Some of them really do.\u003c\/p\u003e\n\u003cp\u003eCoat type changes everything. A double-coated breed is carrying its own insulation. A greyhound, a whippet, a boxer, a staffy, anything lean or short-coated, is not. Age matters. Body condition matters. So does how long they have been lying still on a cold floor.\u003c\/p\u003e\n\u003cp\u003eThe Infrared Warmth Jumper is built for the dogs in the second group.\u003c\/p\u003e\n\u003cp\u003eIt is a soft knit that holds warmth in without the bulk that stops a dog moving properly, with a ribbed collar and cuffs so it stays where it should. Pull-over style, on in one movement, which anyone who has tried to dress a reluctant dog on a cold morning will appreciate.\u003c\/p\u003e\n\u003cp\u003eThe fibres are infrared-infused. They capture the body heat your dog is already producing and reflect it back as full-spectrum infrared energy, which increases local circulation and tissue oxygen levels to support faster recovery.\u003c\/p\u003e\n\u003cp\u003eThe best time to have one is the drive home. Three hours at the beach, then they climb into the back of the car, go completely still, and their temperature drops while they lie there. That is exactly the window where recovery either starts well or does not really start at all.\u003c\/p\u003e\n\u003cp\u003eBig day out, better trip back.\u003cbr\u003e\u003c\/p\u003e","brand":"Pet Culture Co","offers":[{"title":"Maison Blue \/ XS","offer_id":49089009549495,"sku":"PTC_001_BLUE_XS","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Maison Blue \/ S","offer_id":49089009582263,"sku":"PTC_001_BLUE_S","price":169.0,"currency_code":"AUD","in_stock":true},{"title":"Maison Blue \/ M","offer_id":49089009615031,"sku":"PTC_001_BLUE_M","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"Maison Blue \/ L","offer_id":49089009647799,"sku":"PTC_001_BLUE_L","price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Maison Blue \/ XL","offer_id":49089009680567,"sku":"PTC_001_BLUE_XL","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"Burnt Bark \/ XS","offer_id":49089009713335,"sku":"PTC_001_BGE_XS","price":159.0,"currency_code":"AUD","in_stock":true},{"title":"Burnt Bark \/ S","offer_id":49089009746103,"sku":"PTC_001_BGE_S","price":169.0,"currency_code":"AUD","in_stock":true},{"title":"Burnt Bark \/ M","offer_id":49089009778871,"sku":"PTC_001_BGE_M","price":179.0,"currency_code":"AUD","in_stock":true},{"title":"Burnt Bark \/ L","offer_id":49089009811639,"sku":"PTC_001_BGE_L","price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Burnt Bark \/ XL","offer_id":49089009844407,"sku":"PTC_001_BGE_XL","price":199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2715\/7175\/files\/Warth_Jumper-_Blue.png?v=1786160628"},{"product_id":"infrared-weatherproof-coat","title":"Infrared Waterproof Coat","description":"\u003cp\u003eSix in the morning, sideways rain, and a dog standing at the door who does not care what the forecast says.\u003c\/p\u003e\n\u003cp\u003eThe Infrared Weatherproof Coat is built for that walk.\u003c\/p\u003e\n\u003cp\u003eThe outer sheds rain and blocks wind, with coverage across the chest and down over the belly rather than just a panel across the back. That matters more than it sounds. A wet chest keeps pulling heat out of a dog long after you are home, which is why some dogs are still shivering on the kitchen floor twenty minutes after a fifteen minute walk.\u003c\/p\u003e\n\u003cp\u003eThe lining is infrared-infused. It captures your dog’s body heat and reflects it back as full-spectrum infrared energy, increasing local circulation and tissue oxygen levels to support faster recovery while they are out in it.\u003c\/p\u003e\n\u003cp\u003eKeeping a dog warm on a cold walk is not only about comfort. When a body is cold, circulation moves toward the core to protect it and less of it reaches everywhere else, which is why cold dogs take longer to get going than warm ones. You already know how this feels in the first ten minutes of a winter run.\u003c\/p\u003e\n\u003cp\u003eIt fastens quickly, because nobody adjusts four straps in the rain. And it goes through a gentle cycle when it comes back covered in whatever happened at the park.\u003c\/p\u003e\n\u003cp\u003eYou are going out anyway. You may as well both get something out of it.\u003cbr\u003e\u003c\/p\u003e","brand":"Pet Culture Co","offers":[{"title":"Sooty Black \/ XS","offer_id":49088850821303,"sku":"PC_001_BLK_XS","price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Sooty Black \/ S","offer_id":49088850854071,"sku":"PC_001_BLK_S","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"Sooty Black \/ M","offer_id":49088850886839,"sku":"PC_001_BLK_M","price":209.0,"currency_code":"AUD","in_stock":true},{"title":"Sooty Black \/ L","offer_id":49088850919607,"sku":"PC_001_BLK_L","price":229.0,"currency_code":"AUD","in_stock":true},{"title":"Sooty Black \/ XL","offer_id":49088850952375,"sku":"PC_001_BLK_XL","price":249.0,"currency_code":"AUD","in_stock":true},{"title":"Sand Dune \/ XS","offer_id":49088850985143,"sku":"PC_001_BGE_XS","price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Sand Dune \/ S","offer_id":49088851017911,"sku":"PC_001_BGE_S","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"Sand Dune \/ M","offer_id":49088851050679,"sku":"PC_001_BGE_M","price":209.0,"currency_code":"AUD","in_stock":true},{"title":"Sand Dune \/ L","offer_id":49088851083447,"sku":"PC_001_BGE_L","price":229.0,"currency_code":"AUD","in_stock":true},{"title":"Sand Dune \/ XL","offer_id":49088851116215,"sku":"PC_001_BGE_XL","price":249.0,"currency_code":"AUD","in_stock":true},{"title":"Pebble Blue \/ XS","offer_id":49088851148983,"sku":"PC_001_BLUE_XS","price":189.0,"currency_code":"AUD","in_stock":true},{"title":"Pebble Blue \/ S","offer_id":49088851181751,"sku":"PC_001_BLUE_S","price":199.0,"currency_code":"AUD","in_stock":true},{"title":"Pebble Blue \/ M","offer_id":49088851214519,"sku":"PC_001_BLUE_M","price":209.0,"currency_code":"AUD","in_stock":true},{"title":"Pebble Blue \/ L","offer_id":49088851247287,"sku":"PC_001_BLUE_L","price":229.0,"currency_code":"AUD","in_stock":true},{"title":"Pebble Blue \/ XL","offer_id":49088851280055,"sku":"PC_001_BLUE_XL","price":249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/2715\/7175\/files\/InfraredWeatherproofCoat.png?v=1786422364"}],"url":"https:\/\/petcultureco.com\/collections\/lively-longer.oembed","provider":"Pet Culture Co","version":"1.0","type":"link"}